Content calendar
The client's month, post by post, colour-coded: scheduled, published, with the client, or failed. The posting window sits at the top, and a click on a scheduled post opens it to edit.
Social media for clients · Work area
Social media for clients, with approval before anything goes out
Ambital gives each client you run social for their own workspace: their connected accounts, brand kit and tone of voice, a media library, a content calendar and results for every post. The client approves posts from an emailed link or in their portal, and nothing is scheduled until they have. Your own profile never mixes with a client's.
From Business · £59/monthMore in Work
What your client sees
Each post before it goes out
- An email with the post exactly as it will appear, and Approve or Ask for changes on it
- No login needed; the link is theirs alone and works from a phone
- The same posts on the Social tab of their portal, if they prefer to log in there
- Scheduled and approved posts, and posts being revised. Never your drafts
- Results per post, if you choose to share them
What you control
One workspace per client
- Only the client's own pages and the people at the client you ghostwrite for
- Brand kit and tone of voice the AI composer writes in, shared with the client's record
- A posts-per-month allowance read from the retainer
- A posting window, so nothing goes out at 3am
- Nothing is ever auto-published that the client has not seen
How it works
A month of posts in four steps
Step 1: Open the client's workspace
Work, then Social, then the client. Connect their pages as their admin, and set the brand kit and tone of voice.
Step 2: Draft the month
Write posts yourself, or let the AI composer draft them in the client's tone of voice. Put them on the calendar by channel and date.
Step 3: Send for approval
Each post goes to the client's approver by email. Approve, and it is scheduled; ask for changes, and it comes back to you with the note.
Step 4: Publish and report
Approved posts publish at their time. Record impressions, engagements and clicks per post and Ambi writes the results paragraph for the monthly update.
Inside social for clients
What each client's workspace holds
Client approval
Pick who approves in the workspace's settings. Any edit to the copy, link or media clears the approval, so the client always signs off the version that goes out.
Results per post
Impressions, engagements and clicks per post and per channel, against what the retainer includes, with cost per post from the retainer and links out to each network's own analytics.
The AI composer in their voice
Drafts written in the client's tone of voice from their brand kit, with the words they never use kept out. You edit, they approve.
Accounts and the media library
LinkedIn pages and profiles today, with Instagram, Facebook and TikTok in build. Logos, photos and assets for the client in one library.
The retainer stays honest
Posts used of the monthly allowance, hours against the retainer and the invoice status, read from the linked project. The project stays the commercial home.
Plans
Which plans include social for clients
| Feature | Pro · £39 | Business · £59 | Business Pro · £79 | Teams · £150 |
|---|---|---|---|---|
| Social for clients: workspace, calendar, AI composer, scheduling and results | Not included | Included | Included | Included |
| Brand kit and tone of voice per client | Not included | Included | Included | Included |
| Clients approve posts from an emailed link, no login | Not included | Included | Included | Included |
| The Social tab in the client portal | Not included | Not included | Included | Included |
Questions about social for clients
Before you move a client's social into Ambital
- Does Ambital publish posts automatically?
- Scheduled posts publish at their time, but only once the client has approved them if the workspace asks for sign-off. A post waiting on the client can never go out by accident, and a post whose time has passed is never published late on its own.
- Whose account is it in Ambital?
- The client's. You connect their page as its admin, and Ambital files the account under that client, so it only ever appears in their workspace and their projects, never in your own Business social or another client's.
- Which networks are supported?
- LinkedIn pages and profiles today. Instagram, Facebook and TikTok are in build, as are hand-offs to Buffer, Hootsuite and Metricool for clients who already schedule there.
- Where do the results come from?
- You record impressions, engagements and clicks per post, because the standard LinkedIn app cannot read reach. Each entry is dated, so recording again builds a history, and the workspace links out to each network's own analytics.
- Which plan includes social for clients?
- Social for clients is included on Business and above: Business (£59 a month), Business Pro and Teams. The same plan includes client approval by emailed link and the brand kit.
A post's week
- Tuesday: you draft next week's four LinkedIn posts for Kestrel with the AI composer, in their tone of voice, and place them on the calendar.
- Tuesday afternoon: the approver gets one email per post and approves three from the train. The fourth comes back with 'drop the discount line'.
- Wednesday: you edit the fourth post. The edit clears its approval, so it goes back to the client, who approves in a minute.
- The following week: all four publish at their scheduled times inside the posting window. You record the numbers on Friday.
Run your clients' social with sign-off built in
Ambital is in private beta. Apply to test and you'll get in first, with free months at launch for committed testers.
14 days free on Business Pro · No card required · Built in the UK