Mailchimp

Audiences and campaign performance, read into Outreach — your accounts and your clients'.

Business plan and above

The Mailchimp integration powers Business → Outreach: your newsletter audiences and campaign results, read into the same place as the rest of your business numbers. It's a reporting connection — Ambital reads; you still design and send campaigns in Mailchimp.

Connecting

  1. In Settings → Integrations (or Outreach itself), connect Mailchimp with an API key from your Mailchimp account's settings.
  2. Connect as many accounts as you manage — each is its own connection.
  3. Managing a client's newsletter? Mark that connection as client-owned and its reporting stays labelled as theirs, separate from your own list.

What you can see

  • Audiences — list sizes, growth, tags, and a browsable contacts view.
  • Campaigns — sends, opens and clicks, per campaign and over time.

The full guide to the reporting surface is Outreach and newsletters.

What Ambital won't do

Ambital doesn't send marketing email on your behalf, and unsubscribes are honoured at the Mailchimp level as always — connecting changes nothing about your compliance posture.

Note: Outreach and the Mailchimp integration need the Business plan or above.

Last updated 8 September 2026

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